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With declining CD sales, airplay royalties are more important than ever. To survive in this environment, songwriters, authors, composers and publishers require better tools for tracking and accounting for airplay and for making more money from their creative effort, and they are looking at their Performing Rights Organization (PRO) to provide them.
So, the challenge for PROs is how to better monitor, collect, and disburse payments to their members while simultaneously expanding the royalty base. Mediaguide was formed specifically to address this challenge for one of the world's largest and most respected PROs, the American Society of Composers, Authors and Publishers (ASCAP). Today, Mediaguide is helping ASCAP members realize more income and protect their copyrighted material.
Mediaguide's patent-pending monitoring technology uses a network of computers to electronically "listen" to nearly 2,500 radio and television stations across the country, and automatically identifies programming as it plays -- independently, quickly, accurately and definitively. This eliminates manual tracking and processing, and does away with unreliable self-reporting techniques.
In addition to providing airplay data, Mediaguide records audio for all stations it monitors and can provide access to the audio for future reference. Furthermore, Mediaguide has developed airplay reporting solutions for individual authors, composers and publishers that PROs serve. With these and other services offered by Mediaguide, your PRO can offer new income-producing services that appeal to new members, while better serving current members, enhancing the relevance and added value of your PRO.
If you are a PRO and want more information on how Mediaguide can help you better serve your members, please contact Mediaguide today.
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